As a co-chair of the inaugural Middle Waves Music Festival, Alison Gerardot plays a key role in the marketing and business development efforts for a multi-day festival featuring 20+ acts from the indie rock, hip hop, and electronic worlds including The Flaming Lips, Best Coast, Doomtree, JEFF The Brotherhood, and Sidewalk Chalk. Taking place on September 16-17, Middle Waves brings a destination music festival to the revitalizing Midwestern city of Fort Wayne, Indiana.

During an hour long interview, Alison sat down with XLIVE to share her insights into the challenges and opportunities of putting together a first year festival while explaining how Middle Waves went from concept to reality with the help of their friends at the 80/35 Music Festival in Des Moines, Iowa.

Click here to read the full interview