Art is a medium of expression that brings joy, meaning and awareness into our lives. Traditionally, art galleries and museums have been the primary source of artwork for aficionados, collectors and enthusiasts of the arts; but with the progress of digital technology, the world of art has been revolutionized. With the advent of digital platforms, it is now easier to appreciate and collect art online than ever before. In this blog post, we will explore why buying art online is the future of collecting, and how the digital revolution has transformed the art world.

Access and Convenience

One of the benefits of buying art online is the convenience it offers. Instead of traveling to galleries or auctions, art lovers can browse through collections online, day or night, anywhere in the world. Access to artists and artwork is no longer restricted by location or boundaries. With the ability to view and buy art online, buyers have access to a wider range of art pieces than ever before, whether it be prints or original pieces, by local or international artists.

Lower Costs

Traditionally, buying artwork can be an expensive affair. Galleries typically take a commission of up to 50% on sale proceeds, while auction houses also charge significant fees. Digital platforms enable artists to showcase and sell their work directly to buyers, thereby reducing the cost of intermediaries. This lowered cost benefits collectors, as they can get unique pieces of art at a more affordable price while also directly supporting the artist.

Transparency and Authenticity

Transparency in art world transactions is often a challenge. With online platforms, however, buyers are provided with authentic art pieces that come with background information regarding the artist, medium, and history of the artwork. This transparency ensures that the collectors know that they are buying authentic pieces of work, and that the artist is accurately recognized. This is a shift from the traditional methods of buying art, where it has previously been difficult to gauge authenticity and trustworthiness.

Evolving Art Landscape

The digital world has changed the way the art market operates. Artists are now effectively promoting themselves and their art on social media platforms, while bloggers and art critics also share pieces and their messages online. This shift has seen an increasing interest in contemporary art by using currency for the offline art world, and artists too have embraced the evolution in technology by incorporating digital aspects within their works, a testament to the fast-paced evolution of the art industry.


In the modern world, we are consistently on the lookout for ways to reduce our carbon footprint and help the planet. Digital art is the ultimate green art, as it transcends the environmental impact incurred with traditional exhibitions and sales. Physical galleries can produce an immense amount of waste, electricity, and transportation. With digital art, collectors can enjoy an artwork that is just as impressive as a physical piece, but with a much lighter environmental impact.

The world of art is now evolving, driven by technological advancements. The future of art is digital, and buying art online is the future of collecting. With access, convenience, reduced costs, transparency, and authenticity, online platforms provide a unique art buying experience. It allows buyers to experience the pleasure of art collection from anywhere in the world. Additionally, the evolution has propelled contemporary artists to new heights, and art enthusiasts and collectors alike are embracing new technologies for their collections. In conclusion, investing in digital art shouldn’t scare you off- there’s a whole world of art out there, beckoning your attention, and our authenticators will ensure that it is in line with your preferences.